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Project Ara: Big improvements on the way

by Brandon Russell | August 20, 2015August 20, 2015 3:00 pm PST

Someone at Project Ara got a sense of humor and decided Twitter was the best place to test out a new joke. On Wednesday, the team said it was no longer using electropermanent magnets because the technology failed a drop test. A completely sensible reason. And because this is the Internet, where things like inflection, context and tone aren’t easily implied by an apparently ironic hashtag, outlets took the Tweet at face value. We did.

But according to a new Tweet earlier today, Project Ara was just joshing. Good one!

Instead, Project Ara says it merely decided to move on from the electropermanent magnets in favor of a “new solution,” though the company didn’t say what. “It’s better too,” Ara added. Is this for real? Or is this also a joke. I can’t ever tell.

The good news is that, in addition to a new solution for keeping the modular parts in place, engineers are also working on improving Ara’s camera and battery life. #IHopeThisIsntAJoke.

In all seriousness, it’s hugely disappointing Project Ara has been delayed until next year, but it sounds like we’ll get a better product in the long run. The company said a test launch could occur here in the U.S., so hopefully that happens sooner rather than later.

Project Ara

Brandon Russell

Brandon Russell enjoys writing about technology and entertainment. When he's not watching Back to the Future, you can find him on a hike or watching...