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Former Double Fine COO launches his own crowdfunding website, adds equity investing

by Ron Duwell | August 19, 2015August 19, 2015 1:40 pm PDT

Double Fine is one of the big stars of Kickstarter, walking away with a ton of cash flow to fund its two hits, Broken Age and Massive Chalice. Former COO of the company Justin Bailey, not the Metroid password, ran both of the campaigns and steered Double Fine into the indie workhorse that it is today, and he has decided to take his experience to make his own crowdfunding site.

Fig is the new alternative to IndieGoGo and Kickstarter, but it is exclusively for games. Not only that, but the games must pass an advisory board of other crowd-funding stars made up of Double Fine’s Tim Schafer, inExile’s Brian Fargo, and Obsidian’s Feargus Urquhart. No slouch in choosing a line-up there.

The major difference between Kickstarter and IndieGoGo is that Fig will support equity investing. Individual fans won’t be able to roll in the final game’s revenues, but accredited investors will. Bailey hopes that this will change and donators will eventually be allowed to benefit from their donation as well.

“Look at what happened to Oculus, It was sold to Facebook for 2 billion dollars, and the people who were involved, the superfans who were getting behind Oculus to make that possible, they didn’t see any of that. It would seem like they should, since they had a pivotal role in that coming about.”

Dream big, I suppose.

Fig has launched with a campaign for Outer Wilds, described as: “Equal parts astrophysics simulation, narrative adventure, and backpacking in space, Outer Wilds is Majora’s Mask meets Apollo 13.”

Fig Wired

Ron Duwell

Ron has been living it up in Japan for the last decade, and he has no intention of leaving this technical wonderland any time soon. When he's not...

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