When Apple Pay first launched, Rite Aid took a strong stand against the service, disabling its NFC terminals and cutting off Google Wallet users as a result. Now the drugstore chain is finally giving in to Apple and Google with a promise to bring back NFC-enabled mobile payments later this week.
Rite Aid announced the news on Tuesday, though it won’t actually kick in until Saturday, August 15. Once that happens, you’ll be able to pay with Apple Pay and Google Wallet at any of the company’s 4,600 U.S. locations. Of course, Android Pay will also be supported once it launches later this year.
“By accepting mobile payments, we’re able to offer Rite Aid customers an easy and convenient checkout process, which we know is important to them,” said Rite Aid CEO Ken Martindale.”Investing in mobile technologies is just one piece of Rite Aid’s evolving digital strategy and we will continue to explore, test and implement innovative technologies that will help us to better serve our valued customers.”
Rite Aid initially refused to support Apple Pay because it had already pledged support for CurrentC, a competing service backed by a group of retail giants. CurrentC still hasn’t launched, and a number of companies have already turned their back on it as well. Rite Aid is just the latest retailer to give in.