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HTC promises a “trendy” new phone; layoffs coming, too

by Jacob Kleinman | August 6, 2015August 6, 2015 1:00 pm PDT

HTC reported another difficult quarter on Thursday, with an operating loss of $252 million. Even so, the company still seems confident that it can turn a profit by introducing a few new devices later this year, along with some cost-cutting measures.

Speaking to the press and analysts, HTC CFO Chialin Chang promised “a classic version” of the One M9 coming later this year. He added that the device will be “trendy,” but won’t be as expensive as a traditional flagship device.

HTC has allegedly been developing a new smartphone codenamed Aero. The device is expected to feature a “groundbreaking” camera, which is one area where the company has really struggled. The redesigned shooter could introduce a new interface along with the ability to save RAW images, and improved exposure and aperture.

Chang also noted that the company is still planning to release its Vive virtual reality headset before the end of the year. That should give it an advantage against competing devices set to launch in early 2016. He added that HTC already has more than a thousand developers creating VR content for its platform.

In the meantime, HTC is planning to “optimize [its] operating experience and improve efficiency” in an effort to spend less money. That will include layoffs, Chang confirmed.

HTC TechCrunch

Jacob Kleinman

Jacob Kleinman has been working as a journalist online and in print since he arrived at Wesleyan University in 2007. After graduating, he took a...