T-Mobile CEO John Legere must be pretty happy right now. His cavalier approach to the mobile industry appears to be paying off for T-Mobile, as the carrier has finally surpassed Sprint to become the number three carrier in the U.S.
According to new Sprint quarterly numbers, via Recode, T-Mobile is narrowly ahead by just over a million subscribers at 58.9 million; Sprint, which only gained 675,000 customers last quarter, sits at 57.7 million. While the gap isn’t that big, what’s promising for T-Mobile is how much the carrier has grown over the past few years. Over the last quarter alone, T-Mobile gained upwards of two million new subscribers.
T-Mobile CEO John Legere is seen as a kind of maverick among his contemporaries, introducing a number of “Un-carrier” features designed to provide a better experience for customers. Last month, T-Mobile introduced new family plans, giving customers two lines for $100 with 10GB of data each. Before that, Legere announced free music streaming, data rollover, and more.
Legere has said in the past that he’s committed to providing customers with a better experience, and so far he has lived up to that promise. In addition to the carrier’s many different “Un-carrier” initiatives, T-Mobile also says its LTE coverage should improve quite a bit by the end of 2015.
T-Mobile has shown plenty of moxie over the past few years, and it appears all the risks have been worth the reward. Of course, whether Legere’s strategy is sustainable remains to be seen. But at least he can say T-Mobile is number three with numbers to back it up.