RED ASH has easily been the most fascinating and miserable Kickstarter campaign in quite a while. First, it was a botched job with countless mistakes ranging from timing, to transparency on content and platform, to pathetic attempts at gameplay footage and playable prototypes, to over-estimating public interest, and finally, to just acceptance by the fanbase that it was going to fail.
And then, it magically became a success in the blink of an eye. Despite closing with $519,999 of the $800,000 it was going to ask for, the game will still be made after being picked up by a Chinese publisher with an awkward website and seemingly no tangible experience of ever publishing a video game. Are they trying to go for make or break with RED ASH? Anything is possible.
Had RED ASH succeeded in its Kickstarter from this point, the money would have gone to further story and gameplay since the first three chapters of its development are already paid for. Comcept didn’t tell its backers exactly what the content was going to be, and it simply asked for trust as it patchworked its way throughout the entire month.
Many disagreed with the decision and thought that this was the final straw. For every two donations RED ASH received after the publisher announcement, at least one person pulled out. You thought Sony backing the Shenmue III campaign was controversial?
The sole bright spot on this whole affair is that the other Kickstarter for RED ASH, an anime based on the same universe, was able to succeed. It won’t be a feature length film or anything like that, but the $162,882 will allow for it to be made as a short film to introduce the characters and world. For its credit, it was a straightforward campaign that promised all that it would deliver from the very beginning.
Will RED ASH be a success in the long run? Only time will tell. Comcept says that the game will be made on Fuze Entertainment’s dollar for the Xbox One, PlayStation 4 and PC, but I think it would be naive to assume that development will go perfectly smooth with a first-time publisher from another country.
I want RED ASH to happen, but I’m not staring at it with the same starry-eyed desire I did with Mighty No. 9. I’m not going to hold my breath for a release, that’s for sure.