Netflix on Tuesday confirmed it will be available in Japan starting Sept. 2, giving the streaming service a jumping off point for the larger Asian market. The company, which has evolved into a leading source of award-winning original content, has previously expanded into Australia, New Zealand, Spain, Italy and Portugal. By the end of 2016, Netflix says it wants to be available in more than 200 countries.
Not only does Netflix’s expansion increase the company’s brand, but it draws in more subscribers, which leads to more revenue. The more money Netflix gets, the more original content it can make.
Netflix has already shown it’s a premiere source for original content, expanding its library with shows such as Wet Hot American Summer: First Day of Camp and a new season of BoJack Horseman. The service has plans to offer more dramatic content later this year with shows such as Narcos and Beasts of No Nation; additionally, fans can also expect a ton of Marvel content, along with the return of Pee-Wee Herman and Crouching Tiger, Hidden Dragon.
Entering the Asian market might not seem like a big deal now, but if Netflix can reach that 200 country mark—it’s currently around 50—imagine what the company’s original content lineup will look like a few years from now.
Let’s just hope prices don’t continue to go up.