Is the Apple Watch a success? That question certainly depends on who you ask, but there’s no escaping estimates that Apple sold between 2 million to 3 million units last quarter, conservatively. Now it stands to bump those sales even further.
The Apple Watch, hitting Best Buy in the United States, is now launching in three new markets. That includes New Zealand, Russia and Turkey. The Apple Watch will start at NZ$599 ($395) in New Zealand, 23,9990 Russian Rubles in Russia ($389) and 1,249 Turkish Lira ($450). By comparison, the Apple Watch starts at $349 in the United States and runs up to more than $17,000.
Despite what seems like a pricy bump in some markets, the Apple Watch’s expansion is important. Apple, so far, has the most successful smartwatch on the market. And this is going to help it continue to expand the divide between Apple Watch sales and sales from its competitors.