The first step towards recovery is admitting you have problem, and earlier this month SEGA did just that. SEGA President and CEO Hajime Satomi stated in an interview with Famitsu that his company has a problem. It makes bad video games as of late. However, it has learned from Atlus’ stream of quality titles and excellent PR what it has to do to become better at regaining fans’ trust.
How far he plans to carry that statement has yet to be seen, but fans were generally pleased to see such candid honesty from a video game CEO. Feeling the love, another executive, CEO of SEGA Games Haruki Satomi, joined in and responded with a prepared statement to Siliconera, confirming that he has heard the positive response to the comments.
“Seeing our fans across the world respond to our recent interview with Famitsu, lets us know we’ve made the right first step in acknowledging who we are and where we want to be. SEGA is dedicated to bringing you quality gaming experiences and becoming a brand you love and trust again.”
And just right now Tembo the Badass Elephant from SEGA and Pokemon developer Game Freak has been enjoying a pretty positive response. Hardly the middling maligned responses that Sonic has been getting as of late.
Maybe SEGA will be moving up in the world again. Only time will tell.