Hulu may finally let you stream your favorite TV shows without ads. According to a new report from The Wall Street Journal, the company is considering offering an ad-free alternative that will cost users a bit more.
The project is apparently called “NOAH” internally, which stands for “No Ads Hulu.” It could cost between $12 and $14 per month, compared to the company’s current $7.99/month subscription. The new service might launch as soon as later this year, though the plan could face some resistance internally.
Hulu is owned by a mix of traditional media companies including Fox, Disney and Comcast, and these TV giants apparently see ad-free streaming as a threat to their profits. Even so, the popularity of ad-free alternative like Netflix and Amazon’s Prime Instant Video may be too strong to resist.
The prohibitively high cost of the ad-free tier could also be a turnoff for many. Then again, Hulu offers next-day access to a lot of popular TV shows, along with plenty of older series and movies, which could give it an advantage over the cheaper alternatives.
Of course, there’s still no guarantee any of this will actually happen, but if it does we’d definitely be interesting in giving ad-free Hulu a try.