There are no active ads.


HoloLens version 1 is for business, not gamers, says Microsoft CEO

by Eric Frederiksen | July 15, 2015July 15, 2015 6:00 am PDT

With the push for VR coming from Oculus, Valve, Sony and even the independent European game developer Starbreeze Studios, it’s easy to see why gamers might look at Microsoft’s HoloLens and think, ‘this is a gaming device.’ Talking to¬†ZDNet, though, Microsoft CEO Satya Nadella spoke¬†about the device, its current focus, and the role of Minecraft in all this.

“I did buy Minecraft to create a new genre of gaming for mixed reality,” Nadella said, referring to the demo we saw at E3 this year. But spending $2.5 billion for one game on a hardware gamble would be silly. There’s more to it than that.

“We bought Minecraft for many reasons: because it’s the number one PC app; it’s the number one console app; it’s the number one paid mobile app on iOS and Android.”

Minecraft, he said, is part of the plan for HoloLens. Gaming “will always be a scenario and there will be other entertainment broadly.”

“But with the V.1 of HoloLens, I want us to push a lot more of the enterprise usage,” he said. “Microsoft’s approach will always be this dual use focus.”

While HoloLens is certainly going to be a gaming device, as evidenced by the presence of Kudo Tsunoda and former BioWare director Casey Hudson on the team, it sounds like the focus is first on markets a little more stable than the volatile world of gaming.


Eric Frederiksen

Eric Frederiksen has been a gamer since someone made the mistake of letting him play their Nintendo many years ago, pushing him to beg for his own,...