Google’s Chromecast is about to become an important tool in the Emmy race. The search giant on Tuesday announced it’s partnering with the Television Academy to distribute the streaming dongle to 19,000 eligible voting members, rather than relying on the traditional DVD model. This will not only cut back on cost, but provide voters with better tools to view content up for awards.
The partnership will span multiple years, and “provide a superior experience for viewing Emmy-nominated content,” said Maury McIntyre, President and COO of the Television Academy. The industry as a whole has begun to move away from DVDs, instead opting for digital delivery. Using the Chromecast will give members special access to an exclusive app that offers the Emmy-nominated content, while cutting back on distribution costs of the physical media and packaging materials.
The only question that comes up is whether this will open up more opportunities for piracy. It always seemed that no matter how locked down a DVD was, someone would inevitably cut through the security. Either way, the move is another death knell for physical media, which is quickly disappearing as Internet access becomes more widespread.