Nokia has reconfirmed plans to get back into the smartphone business following the sale of its hardware division to Microsoft. However, the Finnish firm says it won’t release a new device until it has found a “world-class partner.”
A new statement issued by Nokia this week mostly reaffirms the comments made by company CEO Rajeev Suri back in June — and it’s great news for anyone who was a fan of Nokia’s handset hardware. But don’t reach for your cash just yet, because it’s going to be a while before new Nokia devices go on sale.
“The right path back to mobile phones for Nokia is through a brand-licensing model,” Nokia explains. “That means identifying a partner that can be responsible for all of the manufacturing, sales, marketing and customer support for a product.”
“If and when we find a world-class partner who can take on those responsibilities, we would work closely with them to guide the design and technology differentiation, as we did with the Nokia N1 Android tablet. That’s the only way the bar would be met for a mobile device we’d be proud to have bear the Nokia brand, and that people will love to buy.”
Not only does Nokia need to find a new partner first, then, but its deal with Microsoft also prevents it from selling new smartphones until the fourth quarter of 2016 at the earliest — so it’s going to be at least a year before Nokia is taking on the smartphone industry again.