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T-Mobile expected to intro “big, bold” plan soon

by Todd Haselton | July 13, 2015July 13, 2015 10:20 am PDT

T-Mobile CEO John Legere speaks during a news conference at the 2014 International Consumer Electronics Show (CES) in Las Vegas

Last week T-Mobile introduced a new feature called “Mobile without Borders” that allows current and new subscribers to roam in Mexico and Canada with text, call and 4G LTE data at no additional cost (in some cases.) The company, which says it’s now the third largest wireless carrier in the U.S., has yet another move coming.

According to CNET, which recently interviewed T-Mobile chief operating officer Mike Sievert, T-Mobile will introduce something “on or before Wednesday” that will offer customers yet another new option.

“We’ve got something big, bold and cool coming that people will love,” Sievert teased. Sievert said that, while the “Mobile without Borders” didn’t include folks who partook in T-Mobile’s promotional offers — they still need to pay as much as $9.99 a month for the feature — the new initiative will include promotional customers.

We’ll be back with T-Mobile’s news later this week to let you know what sort of plan the company introduces.

CNET

Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...

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