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Tidal launches family plan to take on Spotify

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Tidal may have a strong roster of musicians behind it, but the music streaming service is still a small fish compared to Spotify and Apple Music. Now the Jay Z-owned music service is taking another shot at the competition by rolling out its own family plan discounts.

Tidal family plans work pretty much the same as Spotify’s. After agreeing to pay the usual monthly fee for yourself, you can add up to four extra people at half that price per person. So if you sign up for Tidal Premium (the cheaper option), then a single subscription costs $9.99 per month, while adding a friend brings the total up to $14.98/month and so on. The same goes for Tidal Premium, which starts at $19.99 per month and goes up by $9.99 for each extra person.

If you’re looking for the best deal, Apple Music is still the way to go. Cupertino offers access for up to 6 people at the flat rate of $14.99/month. The only catch is that you need an iPhone, iPod touch, or iPad, (at least until the Android app comes out) and you’ll have to connect everyone over Apple’s Family Sharing cloud service.

Spotify has already hinted that it plans to lower its family plan pricing to compete directly with Apple, though we don’t expect Tidal to follow suit. For now, the artist-backed service will have to rely on its exclusive albums and music videos to win over new customers.

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Jacob Kleinman

Jacob Kleinman has been working as a journalist online and in print since he arrived at Wesleyan University in 2007. After graduating, he took a...Jacob Kleinman has been working as a journalist online and in print since he arrived at Wesleyan University in 2007. After graduating, he took a...


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