Advertisement

Sega’s seeking to regain consumer trust in the West, “learned a lot from Atlus”

by Joey Davidson | July 8, 2015

It’s hard to pinpoint exactly when it started, but it seems like Sega has been in a state of dwindling success for something like 20 years now. The company goes on tears with wonderful games (or consoles, at one time), and then they hit a patch of releasing downright poor stuff.

Look at the recent string of Sonic games. I’m talking about the Sonic Boom titles in particular. They’re atrocious, folks. They borderline don’t even work, and when they do work, they’re not very fun.

Sega bought Atlus in 2013. That’s a game making company known for wonderful efforts like Persona and Shin Megami Tensei. They make good games, and it appears their penchant for quality might be rubbing off on Sega.

In an interview with Famitsu, as transcribed by Hachima and translated by Siliconera, Sega President and CEO Hajime Satomi talked about the company’s relationship with Atlus. He even made some bold claims about how that relationship has affected Sega’s outlook and plan moving forward.

“As far as the Western market goes, we learned a lot from Atlus…

…If we can make a title with proper quality, I believe there’s a good chance for it to do well even in the West for players that like to play Japanese games.”

Satomi goes on to indicate that, “if we can’t maintain quality, it would be better not to release anything at all.”

Satomi offers that Sega is trying to learn from Atlus and regain trust in the West with consumers that, according to the translation of Satomi’s words, have been “partially betrayed” in the past 10 years.

Actions speak louder than words, as the saying goes, but this self-reflection is a good start for Sega. Perhaps we’ll see more quality titles and less in the way of tone deaf Sonic cash-ins.

Time will tell. Sega is set to make a home console announcement of some sort at the Tokyo Game Show later this year.

Hachima Siliconera

Advertisement


Joey Davidson

Joey Davidson leads the gaming department here on TechnoBuffalo. He's been covering games online for more than 10 years, and he's a lover of all...Joey Davidson leads the gaming department here on TechnoBuffalo. He's been covering games online for more than 10 years, and he's a lover of all...


Advertisement

Advertisement

Advertisement

Advertisement

Advertisement

Advertisement