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Apple hikes App Store prices in several international markets

by Killian Bell | July 8, 2015July 8, 2015 5:00 am PST

iPad - iOS 7 - App Store - 001

Apple has been emailing developers to inform them that it will soon be hiking prices and introducing new pricing tiers in several international markets. The changes will reach all affected countries by Thursday morning (Pacific time).

Customers in Mexico, South Africa, South Korea, and Turkey will see the price increases, which are the result of changes to taxes and foreign exchange rates, Apple explains in its email — a copy of which was obtained by 9to5Mac.

Developers selling apps in South Korea will see their prices increases by 10% for value-added tax, but Apple will pay this for those living outside of that country. Those who live in South Korean, however, will be responsible for covering the charge themselves.

Customers who have subscriptions through iTunes will have to renew them at the increased prices, Apple states — except for those living in Mexico, whose subscriptions will automatically continue at the higher prices.

In addition to these increases, Apple is bringing its “Alternate Tier A” and “Alternate Tier B” price plans, which are already available in China, to Turkey, Mexico, South Africa, Russia, Indonesia, and India. Developers will be able to choose one or the other when they sell apps in these markets.


Killian Bell

Killian Bell is a 20-something technology journalist based in a tiny town in England. He has an obsession with that little company in Cupertino...