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“Affordable Nexus” Android One device said to launch July 14

by Todd Haselton | July 3, 2015July 3, 2015 10:00 am PDT

Google Nexus 6-7

Google’s Android One program, the initiative to create pure Android devices on low power systems for emerging smartphone markets, hasn’t quite met the company’s expectations. Perhaps the newest device will help change that. A new report suggests that a smartphone that will be marketed as an “affordable Nexus” is set to launch on July 14.

The Economic Times said the phone, which features a 5-inch screen and 2GB of RAM, is built by Lava International and will launch first in Delhi, India. Despite the “affordable” tag, the new Android One device will reportedly cost twice as much as earlier Android One phones launched in the same market, with a rumored price of Rs 12,000, or about $189. “The launch is likely to be attended by top Google executives involved with the product,” The Economic Times said.

A report last month suggested that Android One has largely been a failure because handset makers didn’t continue to support the devices and issue Android updates as planned, leading to underpowered and outdated devices. That changes with this new device from Lava, which is apparently being built with longevity in mind.

“Google has made some significant changes to the operating system and has deeply collaborated with Lava to modify the platform as per the product specifications for latter’s smartphones,” a source told The Economic Times.

This might just be the device Google needs to get Android One off the ground — or at least create some sort of momentum.

Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...