T-Mobile has long had Sprint in its scope, moving at every opportunity it can to try to undercut the carrier and replace it as the third largest in the United States. T-Mobile CEO John Legere is often aggressive in his tactics, calling out Sprint’s plans in an effort to highlight his company’s own offering. Now Sprint CEO Marcelo Claure appears to have had enough.
A recent tweet from Legere claimed Sprint’s new “All-in” plans were a “swing and a miss,” due to initial reports that Sprint was limiting the speeds available for users streaming video. He added his usual hashtag #SprintlikeHell. Claure responded in kind:
“I am so tired of your Uncarrier [BS] when you are worse than the other two carriers together,” Claure said on Twitter. “Your cheap misleading lease imitation is a joke. You trick people to believe that they have a 15 dollar iPhone lease payment when it’s not true. You tell them they can upgrade up to 3x but you don’t tell them the price goes up to 27 dollars when they do. You say one thing but behave completely different. It’s all a fake show. So it’s really “#Tmobilelikehell.”
@JohnLegere I am so tired of your Uncarrier bullshit when you are worse than the other two carriers together. Your cheap misleading lease
— MarceloClaure (@marceloclaure) July 2, 2015
There’s no denying Legere and T-Mobile have helped to shake up the industry. Payment plans are now standard across all four wireless carriers, for example, and we often see Verizon, Sprint and AT&T react to T-Mobile’s changes. The smack talk among CEOs is amusing, but can’t we all just get along?