Apple Music costs at least $10 per month in the U.S., despite the company’s best efforts to offer something cheaper, but around the world the new service becomes a much better deal. In some places it costs a small fraction of the subscription price in the U.S.
You’ll find the best deal in India where the service actually costs just under $2 for a single account or $3 for a family plan, the latter of which is priced at a reasonable $15 in the U.S. Apple Music costs just $5 and $7, respectively, for those plans in Thailand, Indonesia and Brazil. Hong Kong residents pay just $6 and $10, respectively, while Apple charges $7.50 and $11 in Singapore. The service is available in more than 100 countries at launch, though we assume most regions are closer to the standard $10 price.
Apple’s low prices should help it compete in emerging markets, where local companies often dominate and people aren’t used to paying very much for music. Cupertino may also simply be charging whatever it can for each country. Apple allegedly hoped to undercut Spotify in the U.S. as well, but buckled under pressure from record labels to charge $10 per month.
We don’t expect that price to go down in the U.S. unless a new competitor can somehow undercut Apple.