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One M9 shipments off to way slower start than One M8, report says

by Todd Haselton | June 24, 2015June 24, 2015 1:00 pm PDT

HTC has had its fair share of troubles recently. The One M9 hasn’t lived up to consumer expectations, largely in the face of competing handsets from LG and Samsung that offer more premium features. But just how bad have shipments been? A new report suggests they’re nearly half that of last year’s One M8.

Apparently HTC has shipped 4.75 million One M9 units in three months, down 43.75 percent from last year’s One M8 shipments. The figure comes from China Business Journal, which was cited by the not-always-accurate DigiTimes. Part of the problem, it seems, is that HTC’s handsets are priced higher than competitors in massive smartphone markets such as China.

Can HTC rebound? The company is promising a revised flagship smartphone next time around. We love HTC’s devices, so we’re rooting for a bounce back.

DigiTimes

Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...

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