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Apple Music gets indie label support days before launch

Apple Music launches in just six days and Apple is continuing to sign on additional labels. Until Wednesday, however, Apple was missing support from a massive batch of independent music labels. That changes now, with official announcements of agreements with the Independent Music Companies Association (IMPALA), Beggars Group, Merlin, and the Worldwide Independent Network (WIN.)

Independent music labels were originally withholding support for Apple Music for the same reason that Taylor Swift recently bashed the service: because Apple originally had no plans to pay artists any royalties during a 3-month trial period. Apple has since pulled a 180.

“I am pleased to say that Apple has made a decision to pay for all usage of Apple Music under the free trials on a per-play basis, as well as to modify a number of other terms that members had been communicating directly with Apple about,” WIN CEO Alison Wenham said. “With these changes, we are happy to support and endorse the deal.” IMPALA had a similar reaction.

“IMPALA welcomes Apple’s confirmation earlier this week that it intends to address concerns over its terms for independent labels and its commitment to the independent music sector,” the company said in a statement.

Apple Music is set to launch on June 30.

IMPALA BEGGARS WIN Re/code

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Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...


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