There are no active ads.


New Twitter feature lets you buy stuff right from the app

by Jacob Kleinman | June 19, 2015June 19, 2015 3:00 pm PDT

Twitter is rolling out another new feature designed to offer a better experience for new users. The company’s mobile app is getting special pages, making it easier to learn more about a product or place, and maybe buy something too.

Each new page offers a mix of images, video and text. For example, a book could get its own page with a quick recap, images, some recent relevant tweets, and of course the option to “Buy on Twitter,” which is similar to the existing #AmazonCart feature. We assume a location focused page would offer a similar layout, though without the Buy button.

Twitter seems to be focusing on products for the most part though, at least for now. It’s tapped a handful of celebrities and brands to curate some of their top items on Twitter. For example, HBO has a collection of “fan favorite” Game of Thrones merchandise, while Target offers up a list of swimsuits and summer wear.

This is still just a test, but it seems like an easy way to win over new users. Even if you don’t really use Twitter, you could still check out a new book or browse through new clothing. The new pages should show up on Android, iOS and, but you’ll need to update your Twitter app first.


Jacob Kleinman

Jacob Kleinman has been working as a journalist online and in print since he arrived at Wesleyan University in 2007. After graduating, he took a...