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You can stop calling it Hulu Plus now

by Todd Haselton | June 16, 2015June 16, 2015 6:30 pm PST


Don’t call it Hulu Plus. It’s just Hulu. At least, that’s what the company told subscribers to its premium service via email on Tuesday. The name change might be confusing for some since Hulu Plus was, until Tuesday, how one referenced the more premium version of the streaming TV service.

“We’ve had a blast with our old friend Plus but it’s time to move on,” Hulu said in an email to subscribers, according to Variety. “We just wanted to let you know that we are retiring the Hulu Plus name. From now on, we will just be known as Hulu. No “Plus.” This is purely a name change, and customers will still need to pay $7.99 per month for the limited-advertising service that’s a more premium — but not Plus — version of the free and also ad supported service. Yeah, it kind of makes my head spin, too.

Hulu’s website still hasn’t been updated to reflect the name change, but we suspect that, in addition to changes to its mobile apps, will happen soon. Repeat after me: Hulu.


Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...