Facebook just rolled out a new app designed to change the way we share photos online. Moments promises to analyze your pictures based on location and employs facial recognition so only the right people can see them.
The idea is pretty simple, even if the technology powering it is complicated and just a little creepy. Basically, Facebook will scan your photos and categorize them by where you were and who’s there. Then it lets you send those pictures directly to your friends and create a shared photo gallery.
The result is a pretty smart photo storage service that seems designed to take on apps like Google Photos. You can search through Moments for a specific person or jump between different albums based around parties, trips and events. Facebook’s biggest advantage here is its social network, which makes it easy to pass photos between friends.
Of course, the real question is whether Facebook can convince enough people to try out its new app. Moments has the potential to be pretty big, but it might just as easily become another forgotten creation from the company’s Creative Labs. The app is available for iOS and Android now, and we’ve included links to the appropriate app stores below.