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Flagship Fifth Ave Apple Store is getting a makeover

by Jacob Kleinman | June 11, 2015June 11, 2015 4:00 pm PST

apple store 5th ave

It’s only been a few years since Apple unveiled a redesigned version of the iconic glass cube above its Fifth Avenue store in New York, but the company is already gearing up to renovate the flagship location once again.

The Associated Press reports that Apple is temporarily moving next door to a space previously occupied by the F.A.O. Schwarz toy store. It’s unclear if the Cupertino company plans to revamp the store’s exterior, interior or both. One thing’s for sure, the glass cube isn’t going away.

“The cube works brilliantly on Fifth Avenue and has been one of the most iconic sites,” Apple’s retail chief Angela Ahrendts told AP. “But that works there. That wouldn’t work everywhere.”

Apple plans to renovate around 20 of its current stores in the near future. A new location at Union Square in San Francisco is also in development, and the company plans to open a fancy new Apple Store in an old bank building in Manhattan’s Upper East Side, complete with hanging chandeliers, marble floors and old photographs. The building’s bank vault will even be converted into a private showroom for VIP customers.

It’s unclear when the Fifth Avenue Apple Store renovation will be complete.

AP MacRumors

Jacob Kleinman

Jacob Kleinman has been working as a journalist online and in print since he arrived at Wesleyan University in 2007. After graduating, he took a...

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