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Apple hints at Apple TV apps with developer portal changes

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Apple allegedly has some really big plans for Apple TV, including App Store support, a live streaming service and maybe even new hardware. Unfortunately, none of that was announced this week during the WWDC 2015 keynote, but the company just dropped a hint that some big changes could be coming soon.

The clue comes as part of a broader update to Apple’s developer programs, which have been merged to cover the company’s entire lineup of devices. Registration now includes the option to test your app on up to 500 devices, including for the first time the option to register up to 100 Apple TV units. That suggests Cupertino is getting ready to open up its set-top box to third-party apps.

Of course, Apple TV already offers a wide variety of channels, but switching over to an App Store model would really open up the device to its full potential. In fact, Apple highlighted the importance of apps during its keynote on Monday, where it also discussed native applications coming to the Apple Watch. An App Store for the Apple TV could be just as important.

It’s possible Apple’s TV plans were delayed by ongoing negotiations for its planned live streaming television service. It’s also possible the company simply wants to hold a stand-alone event for the announcement, but plans for such an event have not yet been publicly discussed.


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Jacob Kleinman

Jacob Kleinman has been working as a journalist online and in print since he arrived at Wesleyan University in 2007. After graduating, he took a...Jacob Kleinman has been working as a journalist online and in print since he arrived at Wesleyan University in 2007. After graduating, he took a...


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