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This is the fancy jacket being given to WWDC attendees

Those attending WWDC in San Francisco this week will be given a free Apple jacket as a souvenir. It’s similar to the one handed out at last year’s conference, but it has some subtle updates that developers will instantly recognize.

The most obvious change is the updated font on the front and back of the jacket. Apple has used its new San Francisco font that is now familiar to Apple Watch owners, and will reportedly replace Helvetica Neue as the system font in iOS 9 and the next OS X update.

Another change can be found on the jacket’s label, where Apple has used code from its own Swift programming language — which was introduced at last year’s WWDC — to show the garment’s size, and confirm it was “Made in the USA.”

This year’s jackets also sport “invisible zippers for their front pockets (as opposed to the open pockets last year),” AppleInsider reports.

Unfortunately, you cannot buy these jackets; they are exclusively given to those attending this week’s event. But if you keep an eye on eBay over the coming weeks and months, you may find a few pop up on there.

WWDC attendees reportedly began lining up outside Moscone West in San Francisco last night in order to ensure they get good seats for today’s keynote, which kicks off at 10 a.m. PST. Apple has said, however, that all attendees will get a seat at this year’s event.

If you’re not attending WWDC, it doesn’t mean you’ll have to miss out on the excitement. Apple will be live-streaming the whole keynote to Macs, iOS devices, and the Apple TV — and we’ll be live from the event to bring you all the news as it breaks.


Killian Bell

Killian Bell is a 20-something technology journalist based in a tiny town in England. He has an obsession with that little company in Cupertino...