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New Apple TV not ready for WWDC unveiling, report claims

by Killian Bell | June 4, 2015June 4, 2015 4:01 am PDT

Apple TV in the Woods - 01

The long-awaited Apple TV refresh won’t come at WWDC next week, after all, a new report claims. Sources familiar with Apple’s plans say the unveiling has had to be postponed because the device is not ready for its public debut.

For months we’ve been reading reports that have promised a new Apple TV for WWDC, and it certainly seems as though the device was part of Apple’s keynote plans for next week. The refresh was expected to bring a new App Store with apps and games, and all-new internals.

Rumors have also claimed that the device would come with a new remote that has a touchpad built-in, and Siri integration, allowing users to interact with their content in new ways.

But according to a new report from The New York Times, Apple has been forced to postpone the new Apple TV’s unveiling.

“The company planned as recently as mid-May to use the event to spotlight new Apple TV hardware, along with an improved remote control and a tool kit for developers to make apps for the entertainment device,” the report reads.

“But those plans were postponed partly because the product was not ready for prime time, according to two people briefed on the product.”

It’s not clear why the device isn’t ready, but it could have something to do with Apple’s rumored TV streaming service, which is expected to be one of its biggest selling points. A recent report from Recode revealed that Apple still hasn’t agreed the necessary licensing deals and that the service would not be ready for WWDC.

Don’t be too disappointed, though, because WWDC will bring plenty of other exciting announcements. In addition to iOS 9, we expect to see updates to OS X, and Apple’s new music streaming service.

NYT also reports that Apple will announce a new Watch toolkit during its keynote that will allow developers to build native Watch applications. Right now the device simply serves as a second screen for apps running in the background on the iPhone, but Apple has already promised that will change.


Killian Bell

Killian Bell is a 20-something technology journalist based in a tiny town in England. He has an obsession with that little company in Cupertino...

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