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Apple expected to announce in-store Watch availability at WWDC

Apple will finally announce the in-store available of Apple Watch at WWDC, a new report claims. The device has been on sale via its online store only since making its debut back in April, but Apple promised that fans would be able to pick up a Watch in retail locations this month.

Chinese website Feng, citing sources “familiar with Apple’s retail business,” claims that the company will announce Watch’s in-store debut with a segment at the end of its WWDC keynote on Monday, June 8.

The rumor follows a recent report from 9to5Mac, which revealed Apple retail chief Angela Ahrendts was already preparing Apple Store staff for Watch sales with a new video being distributed internally. The company is also thought to be issuing Watch training materials.

Apple’s new wearable has seemingly been a big success since it first went up for pre-order on April 10, with shipping times slipping by as much as three months just days after sales opened. Demand, coupled with apparent supply problems, have been preventing Apple from selling the device in-store.

But CEO Tim Cook reportedly promised last month that the situation would change in June, and now it appears we will hear more at WWDC, where we also expect to get a glimpse at future Watch features — and updates to iOS, Mac OS X, and more.

Feng 9to5Mac G for Games

Killian Bell

Killian Bell is a 20-something technology journalist based in a tiny town in England. He has an obsession with that little company in Cupertino...