Pinterest is already used by many to track down things they might want to buy. Now the company is making it possible to purchase many of those products with new buy buttons that will show up on some pinned items.
New “buyable pins” will rollout this month, making it possible to go from browsing to buying with just a few taps on your phone. Pinterest is partnering with a number of major retailers for the launch, including Macy’s, Nordstrom and Nieman Marcus along with smaller sellers. The backend will be handled by both Stripe and Braintree, two popular mobile payment companies.
Once it arrives, clicking on the blue “Buy It” button located in the top right corner of the screen will bring up more information on a product along with size and color options when relevant. From there you can make a purchase using either a credit card or Apple Pay. The new service will be limited to iPhones and iPads at launch, though an Android equivalent is in the works as well.
Interestingly, Pinterest says it won’t be taking any sort of transaction fee for purchases made on its platform. Instead, the company expects to make money through promoted pins. That could change down the line once retailers become more dependent on buyable pins, but for now it seems like a pretty sweet deal.