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Apple’s ‘Shot on iPhone’ campaign now showcases stunning videos

by Killian Bell | June 2, 2015June 2, 2015 5:08 am PST


When Apple launched its “Shot on iPhone” campaign back in March, it was used to showcase incredible images shot with the iPhone 6 and iPhone 6 Plus. Now it is being extended to include amazing videos, too.

A new page on the Apple website, entitled “World Gallery films,” includes a selection of seven videos shot all over the world that highlight the capabilities of the iPhone 6’s impressive 8-megapixel camera.

The videos capture wildlife — birds, dogs, and insects — as well as things like waves crashing on a beach, children playing cricket in India, and fisherman at sea in Myanmar. There’s also an incredible time-lapse video that was captured on a moving train in Chicago.

“People take incredible photos and videos on iPhone 6 every day,” Apple says on its Shot on iPhone campaign webpage. “Explore the gallery, learn a few tips, and see what’s possible with the world’s most popular camera.”

For a long time, the iPhone had one of the best all-round cameras you could get in a smartphone. It’s still incredibly impressive — as these images and videos demonstrate — but it has now been over taken by the latest devices from Samsung and LG.

According to recent reports, however, Apple will deliver a major camera upgrade with the iPhone 6s and iPhone 6s Plus later this year, with a new 12-megapixel sensor.


Killian Bell

Killian Bell is a 20-something technology journalist based in a tiny town in England. He has an obsession with that little company in Cupertino...