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Swatch smartwatch for Android, Windows Phone, said to launch in August

by Todd Haselton | May 28, 2015May 28, 2015 1:00 pm PDT


Traditional watchmakers are paying attention to the budding smartwatch market, likely afraid of possible loss of market share following the introduction of Android Wear and the Apple Watch. Tag Heuer announced plans earlier this year to launch an Android Wear-powered device in partnership with Intel and Google, and now Swatch is making a similar promise.

According to Forbes, Swatch plans to launch at least one new wearable this summer.  The news outlet suggests that Swatch has additional models on the way, however, and that at least one of its new wearables will feature mobile payment support thanks to an embedded NFC chip and partnerships with Visa and China UnionPay. It’s unclear whether Swatch will use proprietary software or if it will adopt Android Wear as Tag Heuer did for its $1,400 timepiece. Swatch’s smartwatches will reportedly link with Android and Windows Phone smartphones, however, which suggests Android Wear is out of the question unless Google announces wider support this week during Google I/O 2015.

Forbes didn’t say where the smartwatches will launch, only that at least one is due in August and that it will be available in “one big country.” Your guess is as good as ours if that means the U.S. or some other market.


Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...