GoPro already dominates the market when it comes to handheld action cameras, but the company has big plans for the future. Speaking at Re/code’s Code Conference on Wednesday, CEO Nick Woodman revealed that GoPro is working toward a virtual reality camera rig and a drone.
The planned VR product is really just six of GoPro’s popular Hero4 cameras attached to one spherical rig. Each camera is pointed in a different direction to create one continuous 360 degree shot. Footage taken using the new device could translate directly to any virtual reality headset, along with Microsoft’s augmented reality HoloLens headset. It even works on mobile devices and regular computers.
The six-camera setup should be available later this year, though Woodman wouldn’t reveal its price. He also teased plans for a drone, which could arrive in early 2016. GoPro already works with several companies to make sure its cameras work well with their drones. Moving forward, the firm will also offer its own quadcopter, though it won’t be cutting ties with any of its current hardware partners.
“We recognize that consumers want choice,” Woodman said. “Our primary focus is enabling great content, and however they want to do that, we’re excited to be part of that.”
If GoPro succeeds it could see even more growth as it expands into new and potentially profitable markets. But the company also needs to focus on improving its cameras, or it could lose out to new and more affordable options.