Forget ordering through your smartwatch. Don’t pick up your phone and open the Domino’s app. Those methods are too convoluted. Starting May 20, Domino’s will let you place a pizza order from Twitter. Yes, seriously.
“It’s the epitome of convenience,” Domino’s CEO Patrick Doyle told USA Today recently. “We’ve got this down to a five-second exchange.” Doyle didn’t explain exactly how it will work for everyone, only noting that it’s a “tweet-to-order” system that could, presumably, take advantage of a “buy now” button. However, frequent customers will be able to take advantage of an even easier method: simply tweet an emoji of a pizza to @dominos, and your order will be on its way.
That suggests that one might simply receive the same order that was previously placed, since there appears to be no room for customization for adding things like, say, peppers on one half of the pizza and anchovies on the other. And what about breadsticks? Gotta have the breadsticks.