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Apple still king of U.S. smartphones, and its grip is getting tighter

by Todd Haselton | May 10, 2015May 10, 2015 1:00 pm PDT

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comScore recently published its latest snapshot of the U.S. wireless market, offering a taste of who’s running the smartphone market, and who isn’t. Apple still has its comfortable seat on the throne, and its command is growing ever stronger.

comScore found that Apple’s share of the U.S. smartphone market is now at a healthy 42.6 percent, up 1 percentage point from December 2014. Samsung is still the second largest vendor, with a 28.3 percent share, but it lost 1.4 percentage points during the same period. That may soon change, with the introduction of the Galaxy S6 and Galaxy S6 Edge, however. LG is the third largest smartphone vendor in the U.S. with an 8.4 percent grip on the industry, up 0.4 percentage points, followed by Motorola with a 5 percent share, down 0.2 percentage points, and HTC, which lost 0.1 percentage points and holds 3.8 percent of the market.

The report also showed that Android lost 0.7 percentage points in the operating system market, down to 52.4 percent. It’s still ahead of iOS with a share of 42.6 percent, though Apple’s mobile operating system jumped 1 percentage point over December. Windows Phone, BlackBerry and Symbian brought up the rear with 3.3 percent, 1.6 percent and 0.1 percent shares, respectively.

Finally, comScore also provided a brief snapshot of the smartphone market, noting that 187.5 million U.S. consumers now own smartphones, representing smartphone penetration of 77 percent, an increase of 3 percent from a quarter ago.

comScore

Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...

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