Following posting their fiscal results for the year ending March 2015, Nintendo held an investor’s meeting outlining a bit of what’s to come. A chunk of the discussion centered on the business partnership with DeNA in order to bring Nintendo into mobile.
The company explained that they will “carefully select appropriate IP and titles,” so don’t expect a flood of all sorts of shovelware with the Nintendo brand just for quick cash grabs. They also indicated that they plan to “release approximately five titles by the end of the next fiscal year, which is the end of March 2017.”
They go on to explain that even though that seems like a small number, the company aims to “make each title a hit.” Nintendo wants to “thoroughly operate every one of them for a significant amount of time after” release, and that makes the five title number much harder to attain than what’s currently standard fare for mobile gaming.
If you asked me a few years back if Nintendo should or would move to mobile for game releases, I would have said “no” on both counts. Now that the industry has shifted towards mobile gaming and we’ve seen what the likes of Zynga and EA do in the mobile free-to-play space, I’m ready to see what Nintendo is willing to do.
The company has proven that they do DLC the right way, even though it took them forever to get there. Their Mario Kart 8 stuff added more than half the amount of launch content to the game for just over 10 bucks, demonstrating significant value. Let’s hope the same proves true for mobile content.