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Apple’s larger iPhones are stealing Android’s market share in Europe

Google Nexus 6 vs iPhone 6-9

Apple’s new iPhones are so popular in Europe that they’re stealing customers away from Android, new data shows. Almost a third of those buying an iPhone 6 and iPhone 6 Plus during the first quarter of 2015 were switching from an Android-powered smartphone.

“In the first quarter of 2015, the iPhone 6 and 6 Plus continued to attract consumers across Europe, including users who previously owned an Android smartphone,” said Carolina Milanesi, chief of research at Kantar Worldpanel ComTech

“On average, across Europe’s big five countries during the first quarter, 32.4% of Apple’s new customers switched to iOS from Android.”

As a result, iOS saw its market share increase 1.8% year-over-year across Great Britain, Germany, France, Italy, and Spain, which took its total share to 20.3%. In contrast, Android’s share declined a surprising 3.1% to 68.4%.

Android still has the upper hand for now, then, and it will for some time thanks to its more affordable devices. 35% of those who bought an Android phone last quarter said their decision was driven by price, while another 29% said they got a good deal on their phone or tariff.

But this is yet more proof that Apple’s larger iPhones are winners with consumers. Lots of long-time iPhone users switched to Android for a larger screen before the iPhone 6 and 6 Plus went on sale, and now it seems many are switching back.

It’s a similar story in China where larger smartphones are big business. Apple’s share of the smartphone market there increased a whopping 17.9% over the year, taking its total share to 26.1%. The iPhone 6 and 6 Plus are so popular there that China now sees more iPhone sales than the U.S.


Killian Bell

Killian Bell is a 20-something technology journalist based in a tiny town in England. He has an obsession with that little company in Cupertino...

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