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Apple launches new ‘Change Everything’ campaign for iPad

by Killian Bell | May 7, 2015May 7, 2015 4:02 am PDT

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“Everything changes with iPad.” That’s the slogan for Apple’s new Change Everything campaign, which aims to showcase the iPad’s ability to help you in everything you do — whether that’s cooking, traveling, learning, or operating a small business.

“iPad can change the way you do things every day,” reads Apple’s new webpage. “Take on a new project, pick up a new skill, or start a new hobby.”

In addition to an excellent new film — which we highly recommend you watch — the new webpage showcases a whole bunch of iPad apps that’ll help improve the things you do everyday. They’re broken up into sections that include cooking, learning, small business, traveling, and redecorating.

There’s also a new “Why iPad?” page, which highlights some of the tablet’s best assets, such as its ever-growing app catalog, its ability to help you get stuff done on the go, and features like Handoff, iMessage, AirDrop, and iCloud.

In line with the rest of the tablet industry, iPad sales have been falling for some time. Analysts don’t expect things to change much in 2015, either. But with its new ad campaign, Apple will be hoping it can drum up sales for its existing devices over the summer ahead of another refresh this fall.

Apple

Killian Bell

Killian Bell is a 20-something technology journalist based in a tiny town in England. He has an obsession with that little company in Cupertino...

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