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Apple offers developers early access to App Analytics tool

by Killian Bell | May 1, 2015May 1, 2015 5:00 am PST

iPhone 5s - Silver - App Store

Apple has begun inviting developers to test its new App Analytics tool that was first unveiled at the Worldwide Developers Conference last June. The service provides a wealth of useful information about app performance and sales, but it’s only available to a select few in beta form for now.

“You’re invited to sign up for the beta of App Analytics,” read the email Apple began distributing on Thursday evening. “Be among the first to get insight into how your app is performing. You won’t need any additional code or app updates, and there’s no extra cost.”

With App Analytics, developers can keep track of things like how often customers visit their app’s description page on the App Store, and how often their app is opened on Macs and iOS devices. It also helps developers follow in-app purchase sales, and follow the success of marketing campaigns.

There are third-party tools that already offer similar functionality, but without exact App Store data, they aren’t completely accurate. Apple’s own App Analytics service will be, so it’s likely to become the preferred solution — especially as it’s free.

For now, the App Analytics beta is being offered on a “first-come, first-served basis,” Apple says. Developers who have received an email can sign up to use the service, and they’ll get a response when it’s ready for them to use.

Killian Bell

Killian Bell is a 20-something technology journalist based in a tiny town in England. He has an obsession with that little company in Cupertino...