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Samsung said to tap Swarovski for Gear A smartwatch bands

by Todd Haselton | April 28, 2015April 28, 2015 7:00 pm PST


Apple isn’t the only company that sees the value in partnering with pop icons and luxury companies to help sell wearable products. Samsung will apparently take the same strategy with its next smartwatch, code-named Orbis, which it recently confirmed will have a round watchface.

SamMobile on Monday said it has learned Samsung will dub the device the “Gear A” and that it will sell two variants, including one that supports 3G networks and voice calls. It has also reportedly teamed up with artists such as Romero Britto, based in Miami, and brands such as Z Zenga, Swarovski, Tech21, Anymode and Incipio to help sell the watches.

Brands such as Swarovski, best known for its crystal products, may offer more expensive and luxurious bands for the Gear A. Apple hasn’t yet teamed up with luxury firms to actually make its watch bands, but it does sell high-end and expensive straps for the Apple Watch, and has partnered with high-end boutique stores to sell the device.

Samsung hasn’t provided details on a launch for the Gear A, but it did recently call on developers to start creating apps for the device. It seems plausible the new smartwatch will make its debut in September during the IFA trade show in Berlin, where Samsung typically unveils a new batch of products, including the latest “Galaxy Note” smartphone.

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Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...