Instagram is slowly transforming into more than just a social network. After adding some powerful editing features earlier this month, the company on Monday introduced three brand new filters, which it hasn’t done since last December; before that, Instagram hadn’t added any new filters for almost two years.
The social network said it plans on adding new filters (and other fun tools) “more regularly,” which is good news for anyone who spends time using the app. There are a ton of photo-centric alternatives on the market already (VSCO is a favorite), but it’s nice to see Instagram slowly evolve into something more mature and refined.
Similar to the filters it introduced in December, Instagram’s filters are designed to be more subtle than the abrasive Kelvin of its younger years. They’re designed to give photos a more timeless look, and make the presence of a filter less obvious.
With the update (available for iOS and Android), users will get Lark, Reyes and Juno; each has been built for a specific scenario.
Lark desaturates reds while punching up blues and greens to bring your landscapes to life. Reyes brings a dusty, vintage look to your moments. And finally, Juno tints cool tones green while making warm tones pop and whites glow for vibrant photos of people.
In addition, Instagram will now also support Emoji hashtags, giving users the ability to tag and filter their searches in more creative ways.