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Fans line up for Apple Watch outside boutiques in London, Paris, Toyo

by Killian Bell | April 24, 2015April 24, 2015 5:06 am PST


Apple was seemingly trying to avoid launch day lines for the Apple Watch with supplies still limited, but that hasn’t stopped fans from gathering outside of its small handful of Watch boutiques with the hope of getting the device on launch day.

AppleInsider reports that there were long lines outside Colette, a fashion boutique in Paris this morning, which included more than 150 people by 10 a.m. The line didn’t actually start moving until 11 a.m., and shortly after customers began emerging with their new Watches.

It’s unclear exactly how many Apple Watch units the Colette store had for sale.

Lines also formed outside an Apple Watch boutique in Dover Street Market, London, reports Tom Warren of The Verge. However, the line was smaller than that in Paris, with only 20 to 30 people there, a couple of whom had camped out all night.


“In Tokyo, too, the Apple Watch was available at the Ginza branch of Dover Street Market,” Warren reports. “But in an odd twist, major electronics stores Bic Camera and Yodobashi Camera also carried the Watch for sale.”

It’s not totally clear how these third-party retailers were able to secure the device, with other Apple resellers pushed out. But they had reportedly sold almost all of their stock by mid-afternoon.

Apple has been very quiet about carrying stock in its boutiques, and although supplies will almost certainly be slim, it is possible to get your hands on a Watch today if you can get to a boutique early enough.

It’s also likely these boutiques will get more stock before late pre-orders will reach customers, so it will be worth asking your local one when they expect to get more and popping back in if you don’t want to order online and wait.

However, customers who were originally given a June shipping date when pre-ordering their Apple Watch are already seeing some movement, so it’s unlikely you’ll have to wait quite as long as Apple is estimating.

Killian Bell

Killian Bell is a 20-something technology journalist based in a tiny town in England. He has an obsession with that little company in Cupertino...