Samsung was expected to sell a ton of new smartphones this year thanks to the Galaxy S6 and Galaxy S6 Edge, which deviate from the plastic handsets Samsung worked hard to move away from, but things may already be off to a rocky start. Korean wire service Yonhap News reports that the company is seeing disappointing early sales in its own home country.
Galaxy S6 and S6 Edge sales have apparently hit just over 200,000 units since launching earlier this month. That’s a far cry from the 300,000 units customers reportedly preordered, but Yonhap News suggests that earlier forecasts may have been exaggerated. Previous estimates claimed Samsung could sell over 50 million units this year, though that seems less likely now.
Of course, South Korea is just one country. The Galaxy S6 and S6 Edge are global flagship phones, and other markets including the U.S., Europe and China are just as important, and we don’t yet know how sales are in those markets. It’s also possible local competition is one reason why Samsung isn’t selling as many phones as expected back home.
Apple also managed to make a big dent in the Korean market last year with the iPhone 6 and iPhone 6 Plus, potentially stealing away some of Samsung’s customers. We won’t know unit sales for sure until the Galaxy-maker’s next earnings report, when we’ll hopefully learn whether the company has finally turned things around.