A leaked Apple memo has confirmed that the company’s new Apple Watch won’t be available to purchase from retail stores until as late as June, forcing fans to buy the device online and wait up to six weeks for delivery.
“As we announced last week, due to high global interest combined with our initial supply, we are only taking orders online right now,” wrote Apple retail chief Angela Ahrendts in the note to employees, which was obtained by The Telegraph.
“I’ll have more updates as we get closer to in-store availability, but we expect this to continue through the month of May. It has not been an easy decision, and I want to share with you the thinking behind it.”
Ahrendts goes on to remind staff that Apple Watch is a “new category” for Apple, and insists online-only orders are the fastest way to deliver orders to customers and maintain the service Apple fans have become accustomed to.
The memo also promises that not every Apple product launch will be the same.
“We all love those blockbuster Apple product launch days – and there will be many more to come,” Ahrendts writes. “They’re the moments where you, our teams, shine. And our customers love them as well!”
With the launch of new Apple Watch stores dedicated to the new wearable in London, Paris, and Tokyo, it seemed that Apple would be pushing to make the device available at retail as quickly as possible.
But until the end of May, at least, there’s no chance of taking an Apple Watch home after a try-on appointment. There’s no guarantee that will change at the beginning of June, either, if the strong demand continues, so we’ll have to wait until we hear more.