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Apple Watch nears 1M sales at launch, report says

by Jacob Kleinman | April 13, 2015April 13, 2015 8:00 am PDT

Apple Watch preorders finally opened up last Friday, and it looks like the new smartwatch may already be a hit. A new report from Slice Intelligence claims Apple has already sold roughly 957,000 watches, with the cheaper Sport model leading the way. By comparison, there were an estimated 720,000 Android Wear units shipped in about six months.

In total, 62 percent of shoppers picked the Apple Watch Sport, which starts at $349 for the 38 mm option. However, the report adds that the 42 mm option ($399) was significantly more popular, making up 71 percent of Apple’s total smartwatch sales, which includes all models.

Slice Intelligence also offers up a few other bits of information. It said that the Space Gray color was the most popular option for Apple Watch buyers. Meanwhile, the $49 Black Sport Band was apparently the most common choice, followed by the white band. The $149 Milanese Loop came in third.

The report, which was based off data from two million online shoppers, is one of the first we’ve seen claiming to reveal initial Apple Watch sales. Rumor has it the Cupertino company may make an official announcement soon, though for now this could be our best look at the smartwatch’s early success.


Jacob Kleinman

Jacob Kleinman has been working as a journalist online and in print since he arrived at Wesleyan University in 2007. After graduating, he took a...

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