LG has announced that it will give 4,000 fans around the world an opportunity to test drive its upcoming G4 ahead of the handset’s public release. The company is calling this its “most ambitious smartphone introduction yet.”
LG’s program begins today in its native South Korea, but 14 additional markets will be added in the coming weeks, including Turkey, Indonesia, Singapore, the U.S., China, India, Brazil, Canada, the U.K., France, Germany, Mexico, Japan, and Hong Kong.
For your chance to test out the G4 early, you simply need to apply to LG, and participants will be selected “based on their entry responses.” But of course, because this is a marketing campaign that hopes to attract as much attention as possible, you’re more likely to be selected if you share your “application experience” on social networks.
“Once selected, participants in each country will be given an LG G4 for up to 30 days to experience its unique design and features, including its personalized UX, high performance camera and impressive display for sharing online,” LG explains.
Participants will also be given various assignments — which will likely include more social marketing — for a chance to win different prizes, though it’s unclear for now what those prizes will be.
This is certainly a unique approach to smartphone marketing, and providing those who get to test the G4 enjoy it, it’s one that will surely pay off. Companies like OnePlus have already demonstrated that social marketing can be an incredibly effective way to promote a new device, even without expensive ads.
LG will make the G4 official at an event on April 28, but we’ll have to wait until then to find out when the device will go on sale.