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Apple Watch: Expect just one per customer at launch

by Jacob Kleinman | April 7, 2015April 7, 2015 9:00 am PST

Rumor has it Apple Watch stock will be pretty limited at launch, and as a result the company’s pick-up system could be pretty strict. A new report from MacRumors reveals how Apple will organize sales once the device finally launches later this month.

Apple is apparently limiting each customer to one reservation, and you’ll need to bring valid photo ID to pick up your device. The company also notes that you’ll have to show up at the right store on-time. Otherwise, the reservation could be cancelled and your Apple Watch will be added to the general stock.

Cupertino is also apparently taking a hard line against scammers, suggesting it’s worried about a potential grey market for the Apple Watch. “Apple reserves the right to refuse, limit or cancel a reservation if Apple determines that a customer has provided misleading or fraudulent information and/or abused, disrupted or attempted to circumvent the reservation system,” the company notes.

Apple isn’t taking any chances with the Apple Watch. If you’re interested in grabbing the Apple Watch on day one, you’ll definitely want to make a reservation ahead of time. And don’t forget to make sure your government ID is up to date.

MacRumors

Jacob Kleinman

Jacob Kleinman has been working as a journalist online and in print since he arrived at Wesleyan University in 2007. After graduating, he took a...

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