Amazon, Netflix and other content providers are ramping up production of new 4K content that can be viewed on 4K displays. Despite the increase in content availability, however, Apple apparently doesn’t see a need to add support into the new Apple TV.
Apple doesn’t plan to support 4K content “initially,” simply because it doesn’t see the demand for it from consumers just yet, BuzzFeed said Monday. “4K is great, but it’s still in its infancy,” one person told the news outlet.
It’s true: most households don’t yet own the expensive screens capable of showing 4K video, and there’s still a very limited amount of television shows, movies and other streams that offer content in such a high resolution. Worse, BuzzFeed cited a report from Akamai that said that only 19 percent of U.S. households even have an Internet connection capable of receiving 4K content.
The new Apple TV is rumored to make an appearance during this year’s Worldwide Developers Conference (WWDC) in June. It will reportedly offer an app store, perhaps its own streaming TV service and may even serve as the center of the smart home. But 4K video? Apparently that’s not coming just yet.