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YouTube taking on Twitch with new livestreaming service

by Todd Haselton | March 26, 2015March 26, 2015 8:00 pm EST


YouTube will reportedly relaunch a live streaming product in the near future that will target Amazon-owned Twitch and its large following of viewers with exclusive content.

YouTube already allows folks to livestream content, mostly through individual channels, but this is going to put a larger focus on gaming and large broadcast-style events. The Daily Dot, which notes that YouTube has tried this before, said the firm specifically wants to cater to gamers and esports. That’s pretty much exactly what Twitch does right now, but Google reportedly wants to do it bigger and better with major sponsorships and exclusive events. One can imagine huge LoL competitions streamed to millions of viewers around the world, for example.

“There’ll be huge opportunities for established streamers and organizations soon and I would say that the record numbers of esports viewers are only going to grow when Google start promoting and partnering with these events,” one source told The Daily Dot.

The news outlet suggests that YouTube may introduce the new service as soon as this June during the E3 gaming show.

The Daily Dot

Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...